Sans Normal Labab 12 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Cyrillic', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', and 'Avenir Next World' by Linotype; 'Endeavor' by Lucas Tillian; and 'Captura Now' and 'Captura Now Core Edition' by TypeThis!Studio (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, sporty, confident, dynamic, contemporary, friendly, impact, momentum, modernity, clarity, display, oblique, geometric, rounded, compact, sturdy.
A heavy, oblique sans with broad proportions and rounded, geometric counters. Strokes are uniform and low-contrast, with softened joins and terminals that keep the texture smooth even at large sizes. The overall rhythm is tight and compact, with wide capitals, open apertures, and sturdy, simplified curves; the lowercase maintains a straightforward, modern structure with a single-storey a and g and a clean, unembellished finish. Numerals are equally weighty and stable, designed to sit prominently with consistent stroke thickness and clear silhouettes.
Best suited to large-scale applications where impact and motion are desired, such as headlines, posters, sports and event graphics, and bold brand statements. It can also work for short UI labels or signage where strong emphasis is needed, though the dense color and oblique angle make it less ideal for long-form reading.
The slanted stance and dense weight give the face a fast, assertive tone that reads energetic and forward-moving. Rounded geometry tempers the impact, adding approachability and a contemporary, sporty feel suited to attention-grabbing messaging.
The design appears intended to deliver high-impact, modern communication with a sense of speed and confidence. Its geometric, rounded construction prioritizes clean silhouettes and strong presence over delicate detail, making it well matched to contemporary display typography.
Spacing appears tuned for display: the letterforms fill their space confidently, producing a dark, punchy color in blocks of text. Curves and diagonals are emphasized by the oblique construction, which helps maintain momentum across headlines and short lines.