Sans Normal Diduw 10 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Itoya' by The Northern Block (names referenced only for comparison).
Keywords: ui, editorial, corporate, presentations, signage, modern, neutral, professional, friendly, clear, legibility, versatility, clarity, neutrality, efficiency, clean, minimal, crisp.
A geometric-leaning sans with smooth, rounded curves and a steady, even rhythm across text. Strokes maintain consistent thickness, terminals are clean and straightforward, and counters are generally open, supporting clarity at typical reading sizes. Uppercase forms present as simple and balanced, while the lowercase maintains a modern, utilitarian structure with plain, unadorned joins and proportions that prioritize legibility.
Well-suited for UI and product interfaces, editorial body text, reports, and general corporate communications where a neutral voice is preferred. It also works effectively for headlines and subheads that need clarity without strong stylistic signaling, as well as presentations, dashboards, and instructional materials that benefit from an even, readable typographic color.
This typeface feels clean, contemporary, and quietly confident. Its restrained, neutral tone reads as professional and dependable rather than expressive or playful, making it suitable for information-forward communication. The rounded shaping adds a subtle friendliness without tipping into casualness.
The design appears intended as a general-purpose sans that stays out of the way of the message. Its consistent stroke behavior and broadly geometric construction suggest a focus on predictable texture in paragraphs, clear signage-like forms, and reliable performance across a wide range of everyday layouts.
The sample text shows an even, calm paragraph color with straightforward letterforms and minimal stylistic quirks. Numerals appear clear and familiar in structure, aligning with the font’s overall practical, contemporary character.