Sans Normal Vidon 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Aspira' by Durotype, 'Innovate' and 'Innovate P Rounded' by NicolassFonts, and 'Anago' by Positype (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, social media, friendly, sporty, energetic, modern, informal, approachability, motion, modernity, display impact, rounded, soft, oblique, sturdy, open.
A rounded sans with a consistent oblique slant and sturdy, low-contrast strokes. Forms are built from broad curves and softened corners, with open apertures and generous counters that keep the shapes clear at display sizes. The rhythm feels slightly lively due to the slant and subtly varying character widths, while terminals remain smooth and unadorned for a clean, contemporary silhouette. Numerals and capitals share the same rounded, forward-leaning construction for a cohesive set.
Well-suited for branding and headline work where a friendly, energetic voice is needed—such as sports and lifestyle graphics, packaging, posters, and social media creatives. Its rounded, slanted shapes also make it effective for short blocks of display text and punchy callouts.
The overall tone is upbeat and approachable, combining a sporty forward motion with a friendly softness. It reads modern and casual rather than formal, with a confident presence that feels inviting and energetic.
Likely intended as a modern rounded italic sans that conveys motion and approachability, offering a clean, contemporary look with softened geometry for accessible, attention-getting typography.
The design favors clarity through simple geometry and open interior spaces, which helps maintain legibility despite the strong slant. Rounded joins and softened corners reduce harshness and give the face a warm, contemporary texture in text.