Sans Normal Velud 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Cad', 'Innovate', and 'Innovate P Rounded' by NicolassFonts (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, social ads, friendly, casual, modern, approachable, lively, friendly modernity, soft emphasis, everyday readability, clean informality, humanist, rounded, soft, airy, open.
This is a slanted sans with smooth, rounded strokes and gently tapered terminals that keep the texture soft and fluid. Curves are broad and open, with generous counters in letters like O, e, and a, while joins stay clean and uncomplicated. Proportions feel slightly relaxed and humanist rather than strictly geometric, creating an even rhythm in words without looking rigid. Numerals follow the same rounded logic, with simple, clear forms and consistent stroke weight.
It suits brand identities that want a modern, personable voice, and it performs well for short-to-medium copy where a slanted sans can add energy. The clear, open shapes make it a good fit for UI labels, marketing collateral, packaging, and display text in posters or social content.
The overall tone is warm and conversational, with a light, easy-going motion from the italic slant. Its rounded shapes and soft endings read as friendly and contemporary, leaning more toward everyday communication than formal editorial typography.
The design appears intended to deliver a clean sans foundation with an inviting, humanist softness, using an italic posture to add momentum and expressiveness while keeping letterforms simple and highly legible.
Uppercase forms remain straightforward and readable, while lowercase shapes carry much of the personality through rounded bowls and open apertures. The slant is steady and moderate, supporting emphasis without becoming overly cursive or calligraphic.