Sans Superellipse Imlov 7 is a bold, very wide, medium contrast, italic, tall x-height font.
Keywords: sports branding, esports, headlines, posters, packaging, futuristic, sporty, technical, dynamic, assertive, convey speed, tech aesthetic, impact display, modern branding, square-rounded, oblique, extended, geometric, angular.
A slanted, extended sans with squared-off counters and rounded-rectangle geometry throughout. Strokes are thick and confident, with clean, machined curves and frequent diagonal shears at terminals that emphasize forward motion. Round letters like O/Q read as softened rectangles, while joins and shoulders stay taut and compact, giving a tightly engineered rhythm. Numerals echo the same cut, aerodynamic construction, with flattened curves and crisp corner transitions that keep the texture consistent in display sizes.
Best suited to high-impact display work where speed and modernity are desired—sports identities, esports graphics, product branding, posters, and punchy headlines. It can also work for short UI labels or dashboards when a technical, directional feel is appropriate, though its dense, wide texture favors larger sizes over long reading.
The overall tone is fast, modern, and performance-oriented, pairing a techno sensibility with a sporty, racing-adjacent attitude. Its oblique posture and clipped terminals create an energetic voice that feels decisive and slightly aggressive rather than friendly.
This font appears designed to communicate motion and modern engineering through slant, extended proportions, and rounded-rectangular letterforms. The consistent use of clipped terminals and superelliptical counters suggests an intention to feel aerodynamic and contemporary while staying clean and legible in bold display settings.
The design leans on horizontal breadth and rigid inner shapes, so text forms a dark, continuous band with strong momentum. Diagonal detailing is a key motif across both caps and lowercase, reinforcing a cohesive, streamlined system.