Sans Superellipse Imlof 7 is a very bold, very wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, esports, racing livery, headlines, posters, futuristic, sporty, tech, speed, impact, modern branding, display clarity, streamlined, rounded, compact, forward-leaning, aerodynamic.
A heavy, forward-slanted sans with rounded-rectangle construction and softened corners throughout. Strokes are broadly uniform with subtly tapered joins, producing smooth, continuous contours rather than sharp terminals. Counters tend toward horizontal, pill-like apertures, and many glyphs emphasize speed with angled cuts and low, sweeping cross-strokes. The overall silhouette is wide and compact, with sturdy spacing that keeps word shapes dense and graphic at display sizes.
Well-suited to bold headlines, athletic identity systems, motorsport or tech-forward branding, and event posters where a sense of speed is desirable. It can also work for short UI labels or product marks when set with ample breathing room, but it is most convincing as a display face rather than for long reading passages.
The face conveys a fast, engineered tone—sleek and assertive rather than neutral. Its rounded geometry keeps it friendly enough for branding, while the aggressive slant and aerodynamic cuts push it toward a high-performance, contemporary feel.
Likely designed to merge a rounded, superelliptical skeleton with a dynamic italic stance, creating a logo-ready display sans that signals motion, modernity, and impact. The consistent rounding and wide stance aim for strong recognizability across letters and numbers in high-contrast, high-energy settings.
Several forms feature flattened curves and inset counters that read clearly in motion-oriented contexts, while the numerals follow the same rounded, streamlined logic for consistent scoreboard-style rhythm. The design’s strong horizontal emphasis and tight internal shapes make it most distinctive when set large, where the superelliptical details and angled terminals are most apparent.