Sans Normal Afris 10 is a regular weight, wide, low contrast, italic, normal x-height font visually similar to 'BR Segma' by Brink and 'Primeform Pro' and 'Turis' by Punchform (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, clean, friendly, efficient, technical, approachability, legibility, modernity, clarity, motion, rounded, humanist, open apertures, soft terminals, oblique.
A rounded sans with an oblique stance and smooth, low‑modulation strokes. The forms are broadly proportioned with generous set width, open counters, and clean joins that keep shapes airy at display sizes while remaining orderly in text. Curves are built from confident circular/elliptical geometry, and terminals read as softly finished rather than sharply cut. Uppercase letters look sturdy and simple, while the lowercase shows a practical, contemporary construction with a single-storey “a” and a single-storey “g,” contributing to an approachable texture.
Well suited to interface typography, product branding, and wayfinding where a clean, rounded voice is desired. The oblique construction also works well for emphasis in editorial layouts, pull quotes, and headline systems that need a contemporary, approachable tone.
The overall tone is modern and pragmatic with a friendly edge. Its rounded geometry and slight slant suggest motion and accessibility, balancing a contemporary tech feel with an informal, human presence.
The design appears aimed at delivering a contemporary rounded sans that stays highly legible while adding warmth through soft terminals and open shapes. The oblique angle and broad proportions suggest an intention to feel dynamic and modern without becoming decorative.
Digit forms are clear and compact with smooth curves and straightforward silhouettes, lending themselves to interfaces and data-heavy settings. Spacing appears even and the rhythm is consistent across uppercase, lowercase, and numerals, giving paragraphs a cohesive, streamlined flow.