Sans Normal Jidiw 1 is a bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, sporty, dynamic, confident, retro, punchy, emphasis, momentum, impact, modernize, simplify, slanted, rounded, high-clarity, sturdy, energetic.
A heavy, right-slanted sans with compact, muscular shapes and rounded inner counters. Stroke endings are mostly blunt and clean, with occasional soft curves that keep the forms from feeling rigid. The overall construction favors broad curves and simple geometry, producing strong, even color in text. Capitals are assertive and stable, while lowercase maintains clear, open apertures and a straightforward rhythm; numerals are similarly sturdy with smooth, rounded bowls.
Best suited to display settings where impact and motion matter—headlines, posters, branding marks, packaging, and short marketing copy. It can also work for prominent UI labels or wayfinding where a bold, slanted emphasis is desired, though the dense weight is most effective at larger sizes.
The slant and weight give the face a fast, forward-leaning tone that feels energetic and self-assured. Its rounded geometry and clean terminals add a friendly, contemporary edge, while the overall massing suggests a slightly retro, sports-and-advertising attitude.
The design appears intended to deliver emphatic, energetic typography with a clean, modern feel, combining a strong forward slant with rounded, simplified letterforms for immediate readability and visual punch.
The italic angle is consistent across cases and figures, helping long lines maintain momentum. Round letters (like O and Q) read as full and smooth, and the design keeps strong legibility despite the heavy strokes by preserving clear counters and simplified joins.