Sans Normal Jimad 2 is a regular weight, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, wayfinding, user interfaces, modern, clean, confident, technical, neutral, clarity, modernity, versatility, display impact, brand utility, rounded, geometric, open counters, low aperture, broad proportions.
A broad, geometric sans with rounded curves and a stable, upright stance. Strokes are fairly even with subtle modulation, and terminals are cleanly cut, producing crisp joins and a polished silhouette. Round letters lean on near-circular bowls, while straight-sided forms keep strong horizontal and vertical alignment. Counters are open and spacious, and the overall rhythm is wide and steady, emphasizing horizontal presence in both capitals and lowercase.
Best suited for headlines, brand wordmarks, and large-format graphics where its wide proportions and clean curves can breathe. It can also work for signage and UI labels when space allows, delivering clear shapes and consistent texture in short lines and navigation elements.
The tone is contemporary and straightforward, with a confident, engineered feel. Its wide set and smooth curves read as calm and controlled rather than expressive, lending a neutral voice that still feels assertive at display sizes.
Likely designed to provide a modern, geometric sans voice with a distinctive wide footprint and dependable readability. The restrained contrast, clean terminals, and open counters suggest an emphasis on clarity and contemporary versatility across display and short text settings.
Capitals show strong, simplified geometry, and several forms (notably the round letters and the S) emphasize smooth, continuous curves. Numerals follow the same wide, rounded construction, matching the text face closely and keeping an even color in mixed alphanumeric settings.