Sans Normal Umrur 5 is a regular weight, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, packaging, modern, elegant, refined, cool, premium feel, modern display, editorial voice, brand presence, clarity, flared strokes, soft terminals, open counters, geometric curves, sharp joins.
A clean, display-oriented sans with pronounced contrast between thick verticals and finer horizontals/diagonals. Proportions are expansive, with broad bowls and generous internal counters that keep forms airy even at larger sizes. Terminals often taper into subtle flares or wedge-like finishes rather than crisp slabs, giving strokes a gently calligraphic feel while staying fundamentally sans. Curves are smooth and elliptical, joins are sharp and controlled, and spacing appears even, creating a steady rhythm across capitals, lowercase, and numerals.
Best suited to headlines, magazine covers, brand wordmarks, and other prominent display settings where its contrast and width can read as intentional style. It can also work for short subheads, packaging, and large-format signage, but will feel most at home in spacious layouts that let its wide proportions and open counters breathe.
The tone balances contemporary minimalism with a hint of luxury. Its high-contrast construction and wide stance feel fashion-forward and editorial, projecting clarity, confidence, and a polished sophistication rather than a purely utilitarian voice.
The design appears intended as a modern display sans that borrows contrast and terminal behavior from elegant lettering traditions while retaining a geometric, contemporary backbone. The goal seems to be a distinctive, premium look with strong presence and smooth readability at larger sizes.
Lowercase shows single-storey forms in places (notably the "a"), contributing to a streamlined, modern texture. Numerals and round letters emphasize broad, open shapes, while diagonals (like in V/W/X/Y) add crisp energy through fine strokes and pointed intersections.