Sans Normal Melet 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric and 'Altivo' by Kostic (names referenced only for comparison).
Keywords: posters, headlines, branding, sports, packaging, sporty, playful, punchy, retro, energetic, impact, motion, attention, friendliness, display, slanted, rounded, bouncy, compact apertures, ink-trap hints.
A heavy, right-slanted sans with rounded, swelling curves and tightly cut counters that create a dense, compact texture. Strokes stay broadly even in thickness, with soft corners and slightly bulging joins that give letters a molded, almost inflated feel. Many forms show angled terminals and wedge-like cuts, producing a dynamic forward motion; the rhythm is irregular in a deliberate way, with lively, varied silhouettes across the alphabet. Numerals and capitals read as blocky and poster-ready, while the lowercase keeps a tall, assertive presence with minimal delicate detailing.
Best suited to display roles where weight and motion are assets: headlines, posters, sports-themed graphics, bold brand marks, and packaging callouts. It can also work for short bursts of copy (taglines, labels) when set with extra spacing to keep the dense forms from closing in.
The overall tone is bold and kinetic, with a sporty, fun sensibility that feels built for impact rather than restraint. Its slant and chunky shapes suggest movement and attitude, leaning toward retro display traditions while still reading as contemporary and graphic.
The design appears intended to deliver maximum visual punch with a forward-leaning stance and rounded, friendly massing, combining athletic energy with a playful, attention-grabbing presence for prominent messaging.
In longer text the dark color and tight counters can make word shapes feel compact, so it benefits from generous tracking and ample line spacing. The angled cuts and occasional notch-like details add character that becomes more apparent at larger sizes.