Slab Contrasted Hogi 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Intermedial Slab' by Blaze Type, 'Vigor DT' by DTP Types, 'FF Kievit Slab' by FontFont, 'Bolgica' by Soerat Company, 'Kheops' by Tipo Pèpel, and 'Rogliano' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, retro, punchy, confident, playful, impact, retro tone, motion, display emphasis, bracketed, slab-serif, blocky, rounded, bouncy.
A heavy, right-leaning slab serif with broad proportions and compact counters. Strokes show noticeable contrast, with thick verticals and sturdy, rectangular slabs that are often softly bracketed into the stems. Terminals and joins are slightly rounded, giving the otherwise blocky construction a more buoyant feel. The lowercase is energetic and irregular in rhythm, with single-storey forms and a lively italic flow that keeps spacing feeling dynamic across words and numerals.
Best suited to headlines, posters, and bold editorial moments where the italic energy can carry the layout. It works well for sports-themed branding, event graphics, packaging, and signage that needs a confident, retro-leaning voice. For long passages, it’s most effective when used sparingly as a typographic accent.
The overall tone is bold and extroverted, combining a vintage, poster-like sturdiness with a playful, sporty slant. Its chunky slabs and springy curves read as friendly and attention-seeking rather than formal, suggesting motion and impact.
The design appears intended to deliver high-impact, attention-grabbing typography with a vintage slab-serif flavor, combining sturdy serifs with an animated italic stance to create strong, memorable wordmarks and titles.
In text, the strong slant and weight create pronounced word shapes and a textured line, especially where round letters and slabs alternate. The design favors display clarity over subtlety, with forms that remain distinct at large sizes and in short bursts of copy.