Slab Contrasted Hoba 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'FF Kievit Slab' by FontFont, 'Capita' and 'Equip Slab' by Hoftype, 'Open Serif' by Matteson Typographics, 'Modum' by The Northern Block, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, vintage, sporty, editorial, confident, robust, impact, momentum, retro flavor, brand voice, headline strength, bracketed, soft serifs, rounded corners, ball terminals, compact joins.
A heavy, right-leaning slab serif with broad proportions and tightly packed counters. The letterforms use thick, steady stems with gently bracketed slab serifs and softened corners that keep the weight feeling cohesive rather than sharp. Curves are full and rounded, with occasional ball-like terminals in the lowercase (notably on forms like a and f), and joins tend to be compact, creating a sturdy, ink-rich silhouette. Spacing appears moderately tight, reinforcing a dense, headline-driven texture with a clear forward rhythm.
Best suited to short-form, high-impact settings such as headlines, posters, sports and team-style branding, packaging fronts, and bold logotypes. It can also work for punchy pull quotes or section openers where strong texture and forward emphasis are desirable, but it will be most comfortable at medium-to-large sizes.
The overall tone is energetic and assertive, combining a classic print sensibility with a punchy, poster-like presence. Its slanted stance and hefty slabs suggest motion and confidence, evoking vintage athletic lettering and bold editorial display work.
The design appears intended to deliver a bold, attention-grabbing italic slab serif that remains friendly and readable through softened brackets and rounded detailing. It aims to balance classic slab structure with energetic display rhythm for branding and headline contexts.
The numerals match the letters in weight and stance, reading as solid and display-oriented rather than delicate. Uppercase forms feel especially stable and blocky, while the lowercase adds a slightly softer, more personable character through rounded terminals and fuller bowls.