Sans Normal Abmur 17 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Fold Grotesque' and 'Fold Grotesque Variable' by Colophon Foundry, 'Aspira' by Durotype, 'Grafical' by Halbfett, 'Alergia Grotesk' by Machalski, 'Metro Sans' by Studio Few, and 'Nurom Next' by The Northern Block (names referenced only for comparison).
Keywords: ui text, editorial, branding, presentations, wayfinding, modern, clean, friendly, casual, airy, readability, modern utility, friendly tone, forward motion, humanist, rounded, open apertures, soft terminals, slanted.
This typeface is a slanted sans with smooth, rounded construction and an even, steady stroke throughout. Letterforms lean consistently to the right, with open counters and generous apertures that keep shapes clear at text sizes. Curves are broadly drawn and circular (notably in C, O, Q, and the numerals), while joins and terminals stay soft and unobtrusive rather than sharply cut. Spacing feels comfortable and slightly loose in text, supporting a light, breathable rhythm.
It performs well for user interfaces, product copy, and general editorial typography where a clear, modern voice is needed with a touch of friendliness. The consistent slant makes it especially effective for emphasis in layouts, marketing pages, captions, and presentation typography. It can also work in signage and navigation contexts where clarity and a gentle, non-institutional tone are desired.
The overall tone is contemporary and approachable, balancing a neutral, utilitarian backbone with a friendly slant that adds motion and warmth. It reads as casual and informal without becoming playful or quirky, making it suitable for everyday editorial and brand communication.
The design appears intended as a practical italic companion or standalone slanted sans for everyday communication, prioritizing legibility and neutrality while adding forward-leaning energy. Its rounded forms and open structure suggest an emphasis on readability across sizes and on-screen use, with a contemporary, approachable personality.
Uppercase forms are straightforward and legible, with simplified geometry and minimal stylistic eccentricities. Lowercase follows a familiar single-storey structure where expected (e.g., a and g), reinforcing an easy, conversational texture in running text. Numerals share the same rounded, open feel and align well with the alphabet in color and proportion.