Sans Normal Abnuw 15 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'MB Empire' by Ben Burford Fonts (names referenced only for comparison).
Keywords: ui, branding, headlines, posters, packaging, modern, dynamic, friendly, casual, forward motion, modern clarity, approachable tone, clean emphasis, oblique, geometric, rounded, open forms, soft terminals.
This typeface is an oblique sans with rounded, largely geometric construction and smooth, even stroke thickness. Curves read as circular to elliptical, with softened terminals and minimal modulation, giving the letterforms a clean, steady rhythm. Proportions show a relatively compact lowercase with a shorter x-height and ample counters, while capitals are broad and simple. The italic angle is consistent and imparts forward motion without introducing calligraphic stroke behavior.
It works well for interface labels, brand systems, and editorial headlines where a clean sans with a sense of motion is desirable. The oblique stance and rounded geometry also suit posters, packaging, and short-form marketing copy, especially at medium to large sizes where its shapes and spacing can breathe.
The overall tone is modern and approachable, with a light, energetic slant that feels active rather than formal. Rounded shapes and open apertures keep it friendly and readable, while the crisp geometry adds a contemporary, tech-adjacent character.
The design appears intended to deliver a contemporary sans voice with built-in emphasis through a consistent oblique angle, balancing clarity with personality. Its geometric roundness and softened terminals suggest an aim toward friendly modern communication rather than strict neutrality.
Round characters like O/Q and numerals show smooth, even curves; the Q has a straightforward tail treatment that preserves clarity. The lowercase a appears single-storey, reinforcing a casual, contemporary feel. Numerals are clear and fairly uniform in presence, suited to mixed text and display settings.