Sans Normal Pubah 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Trade Gothic Next Soft Rounded' by Linotype, 'June Pro' by Schriftlabor, and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, stickers, friendly, playful, bold, approachable, retro, impact, friendliness, retro charm, display clarity, brand voice, rounded, chunky, soft, compact, bouncy.
A heavy, rounded sans with soft corners and broad, compact shapes. Strokes are consistently thick with minimal contrast, and terminals tend to finish bluntly, giving the letters a solid, cut-from-one-piece feel. Counters are relatively small and enclosed, while circular forms (O, o, 0) read as squarish-round, reinforcing a sturdy, geometric rhythm. The lowercase shows single-story forms like “a” and “g,” and overall spacing feels tight and efficient, helping the design hold together in dense settings.
Best suited to headlines and short statements where maximum impact is needed, such as posters, packaging, branding marks, and promotional graphics. It can also work for labels and UI moments that benefit from a friendly, emphatic voice, though very small sizes may feel visually dense due to the compact counters.
The overall tone is warm and approachable, with a slightly nostalgic, sign-like friendliness. Its chunky curves and compact proportions create a confident, upbeat voice that feels casual and inviting rather than formal or technical.
The design appears intended to deliver a high-impact rounded sans that reads as friendly and contemporary, while retaining a retro, sign-painting-inspired solidity. It prioritizes bold presence, smooth curves, and consistent weight for clear recognition in display typography.
At display sizes the dense counters and tight interior spaces contribute to a strong, inky color on the page. The numerals match the letterforms in weight and roundness, maintaining a consistent, blocky rhythm across alphanumerics.