Sans Normal Puloz 5 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Altersan' by Eko Bimantara, 'Meutas' and 'Meutas Soft' by Trustha, 'TT Norms Pro' by TypeType, 'Hartwell' by W Type Foundry, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, confident, retro, display impact, approachability, clarity, informality, rounded, soft-cornered, compact, bulbous, punchy.
A heavy, rounded sans with soft corners and generously curved joins that create a chunky, compact color on the page. Strokes stay broadly uniform with minimal modulation, and many terminals resolve into rounded ends rather than sharp cuts. Counters are relatively tight for the weight, with large interior shapes in letters like O/Q and more compressed apertures in forms like S and e. The overall rhythm is steady and blocky, with broad curves and squared-off proportions that keep the design readable at display sizes.
Best suited for headlines, posters, and short, high-impact phrases where a warm, bold presence is desired. It can work well in branding and packaging, especially for products aiming for a friendly, approachable character. For wayfinding or signage, it performs well at larger sizes where the thick strokes and rounded shapes read clearly.
The tone is friendly and approachable, with a playful, almost cartoon-like sturdiness. Its bulky curves and softened corners give it a welcoming, informal feel, while the dense weight projects confidence and impact.
The design appears intended to deliver maximum visual impact with a friendly, rounded personality—combining sturdy letterforms with softened edges for an inviting display voice. Its consistent stroke weight and compact interior spaces emphasize boldness and simplicity over delicacy or nuance.
Lowercase forms lean toward single-storey construction (notably a and g), reinforcing an informal, contemporary voice. Figures are similarly stout and rounded, suited to bold numeric callouts. The heavy weight and compact counters suggest it benefits from generous tracking and ample line spacing in longer settings.