Slab Contrasted Urbu 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Oso Serif' by Adobe; 'FF Meta Serif', 'FF Tundra', and 'FF Zine Serif Display' by FontFont; 'Kiperman' by Harbor Type; 'Askan Slim' by Hoftype; 'Diaria Pro' by Mint Type; and 'PT Serif Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, heritage, authoritative, collegiate, industrial, impact, authority, legibility, tradition, durability, bracketed, robust, blocky, rounded, sturdy.
A robust slab-serif with bracketed, rectangular serifs and compact, sturdy letterforms. Strokes show noticeable contrast, with thick verticals and slightly lighter joins and curves, while terminals stay blunt and squared-off. The counters are relatively tight and the overall rhythm is dense, producing a strong color in text. Uppercase forms feel broad and stable (notably in E, T, H), while the lowercase mixes traditional book shapes with emphatic slabs, including a two-storey g and a single-storey a; punctuation and numerals follow the same heavy, square-shouldered construction.
This font works best for attention-forward typography such as headlines, subheads, posters, and short editorial decks where a strong slab presence is desirable. It can also suit packaging and signage that benefit from a durable, authoritative look, especially when set with generous tracking to open up the dense texture.
The tone is confident and institutional, with a classic, print-forward seriousness. Its slab structure and dense texture suggest a heritage and editorial voice, while the strong slabs add a utilitarian, workmanlike edge that can also read as collegiate.
The design appears intended to deliver a classic slab-serif voice with a strong, dependable footprint and enough contrast to keep large text lively. Its sturdy proportions and bracketed slabs prioritize impact and a traditional print sensibility over lightness or delicacy.
At display sizes the slab details and bracketing become a defining feature, while at smaller text sizes the tight apertures and heavy joins keep the texture dark and cohesive. Numerals are sturdy and traditional in feel, matching the weight and squareness of the capitals.