Sans Normal Ekmav 3 is a light, normal width, medium contrast, italic, normal x-height font.
Keywords: editorial, magazine, subheads, branding, posters, elegant, airy, modern, calm, refined, emphasis, editorial tone, modern refinement, clarity, monoline, smooth, open apertures, slanted, humanist.
A slender, right-slanted italic with clean, sans-like construction and subtly tapered joins. Curves are smooth and generously open, with rounded bowls and softly flared terminals that keep strokes feeling continuous rather than rigid. Proportions are slightly narrow and variable from glyph to glyph, giving the text a lively rhythm; capitals are simple and upright in structure while maintaining the same forward lean. The figures are streamlined and readable, with oval forms in 0/8/9 and a gently curved 2 that match the overall fluidity.
Well suited to editorial settings such as magazine subheads, pull quotes, and introductory paragraphs where an italic voice is desired with a modern, uncluttered look. It can also serve branding and packaging that call for a light, elegant tone, and works effectively in posters or advertising when set large for a sleek, high-end feel.
The overall tone is refined and contemporary, with an understated sophistication that reads as editorial rather than corporate. Its light, flowing italic gesture suggests motion and emphasis without becoming calligraphic or decorative, lending a polished, calm voice to longer passages.
The design appears intended as a clean italic companion for modern typography—adding emphasis and motion while keeping forms simple, open, and highly legible. Its restrained detailing suggests a focus on versatile, contemporary styling rather than overt display effects.
In text, the spacing and open counters help maintain clarity at larger sizes, while the consistent slant creates a cohesive texture. The design avoids hard corners and heavy modulation, relying instead on smooth geometry and softened terminals to keep the appearance friendly and polished.