Sans Normal Kalaj 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Jarvis' by Alan Smithee Studio, 'Equip' by Hoftype, and 'Kyrial Display Pro' by Mostardesign (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, dynamic, confident, modern, energetic, impact, momentum, modern branding, attention, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with broad proportions and smooth, rounded construction. Strokes are consistently thick with minimal contrast, producing dark, even color in text. Curves are generous and circular in letters like O and Q, while joins and terminals are clean and mostly squared-off, keeping the overall texture crisp. Counters are relatively open for the weight, and spacing feels sturdy and stable, giving the face a solid rhythm in both uppercase and lowercase.
Best suited to headlines, posters, and branding where a bold, energetic voice is needed. It also works well for sports and lifestyle identities, packaging callouts, and large UI/hero text where strong emphasis and quick recognition are priorities.
The slanted, high-impact forms convey motion and urgency, reading as assertive and athletic rather than formal. Its smooth geometry and clean terminals keep it contemporary and approachable, with a confident, headline-forward attitude.
The design appears aimed at delivering a modern, fast-paced display sans: broad, weighty forms paired with a consistent oblique angle to create momentum and strong visual presence. Its rounded geometry and clean detailing suggest an emphasis on clarity and impact over delicacy.
The numeral set matches the strong, graphic tone of the letters, with clear, simple silhouettes suited to large-scale use. The overall slant is consistent across cases and figures, helping long lines maintain a fast, forward-leaning flow.