Slab Square Vete 7 is a light, normal width, low contrast, upright, tall x-height font.
Keywords: headlines, posters, signage, packaging, labels ui, technical, industrial, retro, structured, utilitarian, industrial voice, technical clarity, retro modernism, graphic impact, square serif, monolinear, rectilinear, boxy, stencil-like.
A rectilinear slab-serif with squared, flat-ended terminals and largely monolinear strokes. Serifs read as crisp horizontal caps and feet, often forming right-angled corners and clipped joins that give many curves a faceted, octagonal feel (notably in C, G, O, Q, and the numerals). Proportions are compact and vertical, with a relatively tall x-height, narrow counters, and tidy, engineered spacing that keeps text blocks even and gridlike. Details such as the straight-sided bowls and sharply notched connections reinforce a mechanical, constructed rhythm rather than a calligraphic one.
Works well for headlines, posters, signage, and packaging where a technical, structured voice is desired. It also suits labels and interface-style graphics that benefit from squared serifs and an engineered, modular appearance.
The overall tone is technical and industrial, evoking schematics, equipment labeling, and retro-futurist signage. Its squared geometry and disciplined rhythm feel efficient and no-nonsense, with a subtle vintage computer-terminal flavor rather than warmth or ornament.
The design appears aimed at blending classic slab-serif sturdiness with a square, machined geometry that reads clearly in bold, graphic applications. Its consistent, rectilinear construction suggests an intention to provide a distinctive industrial texture while keeping letterforms straightforward and legible.
Distinctive, boxy numerals and punctuated corner treatments make the face highly characteristic at display sizes. The squareness can tighten interior space in smaller text, so it benefits from comfortable sizes and adequate tracking where clarity is critical.