Serif Normal Lurem 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Arethusa' and 'Arethusa Pro' by AVP, 'Schneidler' by Bitstream, 'Poynter Old Style' by Font Bureau, 'FF Kievit Serif' by FontFont, 'PT Serif Pro' by ParaType, and 'Schneidler SB' and 'Schneidler SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, editorial, book text, magazines, packaging, traditional, authoritative, bookish, stately, authoritative tone, editorial impact, classic readability, print feel, bracketed, robust, crisp, heavy serifs, vertical stress.
A robust serif with pronounced thick–thin modulation and strongly bracketed serifs. Strokes are weighty with crisp terminals and a largely vertical axis, giving counters a compact, steady feel. Proportions run slightly expanded with generous set width and firm, squared shoulders; curves are full and controlled rather than calligraphically loose. Lowercase forms read sturdy and conventional, with clear bowls and a restrained, workmanlike rhythm that holds up well at larger text and display sizes.
Well-suited to editorial headlines, section openers, and magazine typography where a strong serif voice is needed. It can also serve in book or long-form settings when a darker, more emphatic text color is desired, and works effectively for packaging or branding that leans traditional and premium.
The overall tone is classic and authoritative, with a strong editorial presence. Its dense color and confident serifs evoke traditional printing and institutional typography, feeling dependable and slightly formal rather than trendy or playful.
The design appears intended to deliver a conventional serif reading experience with added weight and presence, emphasizing clarity and authority. Its expanded proportions and firm serifs suggest a goal of maintaining readability while projecting a classic, print-forward character.
Capitals have a solid, monumental stance, while the lowercase maintains a consistent, even cadence. Numerals are similarly sturdy and high-contrast, matching the text color and contributing to a cohesive, old-style-influenced texture in running copy.