Sans Normal Askug 3 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, social media, playful, friendly, casual, handmade, breezy, human warmth, casual voice, approachability, handwritten feel, display personality, rounded, bouncy, informal, quirky, soft.
A lively, rounded sans with a clear hand-drawn sensibility and a consistent forward slant. Strokes stay fairly even with softly tapered terminals, producing smooth curves and gently irregular rhythm without looking rough. Proportions are compact through the lowercase, with a noticeably short x-height and simple, open counters that keep forms legible. The overall texture is slightly uneven in width and spacing, creating a natural, written feel while maintaining clear letter differentiation.
Best suited for short to medium text where personality matters—brand marks, packaging callouts, posters, social graphics, invitations, and editorial display lines. It can also work for captions or UI accents when a friendly, informal tone is desired, though the expressive rhythm is more impactful at larger sizes.
The font reads warm and approachable, with a playful, conversational tone. Its slanted posture and rounded geometry give it an energetic, friendly voice suited to lighthearted messaging rather than formal communication.
Designed to offer a legible sans structure with the charm of quick handwriting, balancing smooth rounded forms with subtle irregularities for a human, approachable presence. The consistent slant and soft terminals aim to keep the tone upbeat and informal while remaining readable in typical display applications.
Uppercase shapes are broad and open, while the lowercase feels more compact and nimble, reinforcing the casual, handwritten character. Numerals share the same soft, rounded construction and sit comfortably alongside the letters for cohesive mixed text.