Sans Normal Utbaw 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Mundo Sans' by Monotype, 'Akagi' and 'Akagi Pro' by Positype, 'Amor Sans Neo' by Storm Type Foundry, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: ui design, branding, editorial, signage, packaging, modern, clean, brisk, friendly, neutral, versatility, clarity, contemporary tone, forward motion, neutrality, oblique, rounded, open, geometric, airy.
A slanted sans with rounded, gently geometric construction and smooth, even strokes. Curves are broad and open, with compact joins and minimal modulation, giving letterforms a clean, contemporary silhouette. Proportions feel balanced with a moderate x-height, short-to-medium ascenders, and descenders that stay tidy; spacing is comfortable and consistent, supporting an even texture in text. Numerals and capitals follow the same streamlined, slightly condensed rhythm, with clear counters and simple terminals.
Well suited to interface typography, dashboards, and product experiences where a clean oblique sans adds motion without becoming decorative. It also works for contemporary branding, headlines, subheads, and short editorial passages that benefit from a crisp, forward-leaning voice.
The overall tone is modern and approachable, with an energetic forward lean that reads as active and efficient rather than formal. Its rounded geometry softens the voice, keeping it friendly and accessible while remaining neutral enough for general-purpose use.
The design appears intended as a versatile italic sans for modern communication, combining geometric roundness with straightforward forms to stay legible while adding a sense of momentum. It aims to be a dependable, contemporary workhorse for both display and everyday text settings.
The italic angle is consistent across uppercase, lowercase, and figures, producing a cohesive flow in longer passages. Letter shapes favor clarity over ornament, with open apertures and restrained detailing that keep the texture light and readable at display and text sizes.