Slab Contrasted Nova 10 is a very bold, normal width, high contrast, upright, tall x-height font visually similar to 'Pason' by The Native Saint Club (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, industrial, retro, playful, stenciled, mechanical, texture, impact, branding, distinctiveness, display, notched, rounded, blocky, modular, ink-trap-like.
A heavy, block-built slab serif with rounded outer corners and pronounced internal cut-ins that create a notched, stencil-like texture through the strokes. Forms are largely rectilinear with softened terminals, and the counters are compact, often shaped by horizontal slots or pill-like openings. Serifs read as chunky slabs integrated into the overall mass, while recurring interior interruptions give the alphabet a rhythmic, engineered look. The lowercase is compact and sturdy with simple, upright construction and short-to-moderate ascenders/descenders relative to the large x-height.
Best suited to display settings such as bold headlines, posters, event graphics, packaging, and branding marks where its notched slab personality can be appreciated. It can also work for short signage-style text or badges, especially when set with generous tracking and clear size hierarchy.
The overall tone feels industrial and retro, like factory labeling or mid-century display lettering, but with a playful edge from the rounded corners and repeated interior notches. It conveys toughness and impact while still reading as graphic and stylized rather than purely utilitarian.
The design appears intended to merge a bold slab-serif foundation with a stencil/slot motif, creating a distinctive texture that stands out in branding and display typography. Its consistent notching and rounded massing suggest an emphasis on instant recognizability and a mechanical, constructed aesthetic.
The distinctive internal breaks and narrow apertures can close up at small sizes, making the face feel most confident when given room to breathe. Numbers match the same modular logic, with simplified shapes and strong horizontal slotting that keeps the set visually consistent.