Sans Normal Hekon 5 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui labels, branding, packaging, headlines, posters, friendly, modern, approachable, playful, clean, approachability, clarity, contemporary tone, simplicity, rounded, soft, monoline, open counters, generous spacing.
A rounded, monoline sans with soft terminals and smooth, circular construction throughout. Curves are prominent and consistent, with gently rounded joins and minimal stroke modulation, giving letters a clean, even color on the page. Uppercase forms read simple and geometric, while lowercase shows single-storey shapes (notably a and g) that reinforce an informal, contemporary feel. Numerals are similarly rounded and open, with clear, uncomplicated silhouettes that stay cohesive with the letterforms.
Well-suited to user interface labels and product surfaces where a friendly, contemporary tone is desired, as well as branding and packaging that benefit from soft geometry. It also performs well for headlines and short editorial callouts where rounded forms can add warmth without looking overly decorative.
The overall tone is friendly and relaxed, with a lightly playful warmth that still feels orderly and modern. Its rounded endings and open shapes make it approachable rather than technical, and the even rhythm supports a calm, straightforward voice.
The design appears intended to deliver a clean, contemporary sans with a welcoming personality, using rounded terminals and simple, geometric construction to keep forms familiar and highly legible.
Counters and apertures stay fairly open (especially in C, S, and e), which helps clarity at display and moderate text sizes. The design favors simple, rounded geometry over sharp diagonals, giving words a smooth, flowing texture.