Sans Normal Hidah 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, children’s, social media, friendly, casual, playful, approachable, hand-drawn, friendliness, approachability, informality, clarity, rounded, soft, monoline, open counters, loose spacing.
This font is a rounded, monoline sans with softly inflated strokes and gently tapered terminals. Curves are prominent and smooth, while joins and corners are eased rather than sharp, giving letters a slightly hand-rendered feel without becoming irregular. Proportions lean wide and open, with generous bowls and clear counters; the lowercase shows simple, single-storey forms and a relaxed rhythm. Numerals echo the same rounded construction, with smooth, continuous curves and minimal angularity.
It works well for upbeat branding, packaging, posters, and headlines where a friendly voice is desired. The open shapes also make it suitable for UI labels, educational materials, and social media graphics when a soft, approachable tone is needed.
The overall tone is warm and informal, with a friendly, human cadence that feels conversational rather than technical. Its soft geometry and rounded terminals add a playful, welcoming character that reads as modern and personable.
The design appears intended to deliver an easygoing, humanist take on a rounded sans—prioritizing friendliness and clarity through soft terminals, open counters, and a relaxed, handwritten-like rhythm.
The design maintains consistent stroke energy across uppercase, lowercase, and figures, emphasizing readability through open shapes and clear silhouettes. Round letters (O, C, G, e) feel especially cohesive, and the text sample shows an even texture suited to short-to-medium reading blocks.