Sans Normal Idkip 7 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, ui text, signage, posters, editorial, friendly, modern, casual, approachable, sporty, friendly modernity, smooth readability, brand warmth, forward motion, rounded, soft corners, monoline, humanist, open apertures.
A rounded, monoline sans with a consistent stroke and softly curved terminals. The letterforms favor open bowls and generous inner counters, with circular O/C shapes and smooth, slightly squared-off corners that keep the texture even. The italic slant is steady across uppercase, lowercase, and numerals, giving the design a continuous forward rhythm. Uppercase forms are simplified and clean, while lowercase shows humanist construction (notably in a single-storey a and g), supporting legibility with a relaxed, flowing cadence.
Well-suited to brand identities that want a warm, modern voice, as well as UI/UX typography where clarity and an even texture are important. The italic angle and rounded construction also work nicely for short headlines, signage, and editorial callouts where a friendly, energetic tone is desired.
The overall tone feels friendly and contemporary, with a casual, forward-leaning energy. Rounded shapes and open forms soften the voice, making it feel approachable rather than technical or severe.
The design appears intended to deliver a contemporary sans that reads smoothly in text while projecting a softer, more personable character than a purely geometric italic. Its consistent stroke and rounded detailing suggest an emphasis on clean reproduction and comfortable readability with an upbeat, informal slant.
Numerals follow the same rounded, monoline logic and sit comfortably alongside the letters; the 0 is clean and open, and figures like 2 and 3 emphasize smooth, continuous curves. Spacing appears generous and even, producing an airy texture in text while retaining a clear, cohesive rhythm.