Sans Normal Horik 9 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, packaging, editorial, friendly, casual, modern, playful, clean, approachability, legibility, modernity, simplicity, rounded, soft, open, airy, geometric.
A rounded sans with softly contoured terminals and a consistently smooth, monoline feel. Curves dominate the construction, with circular bowls and gently arced joins that keep the texture even and calm across words. Uppercase forms are simple and open, while lowercase maintains clear, readable silhouettes with generous apertures and minimal fuss in details. Numerals follow the same rounded logic, with flowing curves and an easy, informal rhythm.
Well-suited to interface text, product branding, and short to medium editorial copy where a friendly, modern tone is desired. It also works effectively for headlines and packaging thanks to its rounded shapes and clean, consistent texture at larger sizes.
The overall tone is warm and approachable, leaning friendly rather than technical. Its rounded geometry and unsharp terminals give it a relaxed, contemporary voice that feels inviting and slightly playful without becoming novelty-driven.
The font appears designed to deliver an approachable, contemporary sans voice built around rounded geometry and straightforward letterforms, prioritizing legibility and a gentle personality for everyday communication.
The design favors clarity through open counters and uncomplicated shapes, producing a smooth line of text with little visual noise. Round characters (like O/C/G and o/c/e) set the dominant motif, and diagonals (V/W/X/Y) are softened by the same terminal treatment, keeping the palette cohesive.