Slab Square Sawu 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Alianza' by Corradine Fonts, 'Jornada Slab' by Monotype, and 'Kulturista' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, labels, sturdy, industrial, confident, editorial, retro, impact, clarity, solidity, utility, heritage, blocky, bracketless, square serif, compact, robust.
A heavy, blocky slab serif with flat, square-ended serifs and consistently thick strokes. Curves are broad and simplified, with large interior counters and minimal stroke modulation, giving the design a steady, even color in text. The lowercase shows a double-storey “g” and “a”-like structure with firm, rectangular feet, while the uppercase maintains strong verticals and wide, stable arches. Numerals match the same squared-off, built-up construction, with open bowls and sturdy horizontal terminals.
Well-suited to headlines, posters, and branded statements where a strong, sturdy texture is desired. It can also work effectively on packaging, labels, and signage, particularly when set in short lines or all caps for maximum impact.
The overall tone feels tough and workmanlike, with a straightforward confidence that reads as practical rather than delicate. Its solid slabs and compact, no-nonsense detailing evoke a vintage print and sign-painting sensibility, lending an industrial and slightly retro voice to headlines and labels.
The design appears intended to deliver bold, high-impact typography with an engineered, square-shouldered slab-serif character. Its simplified curves and consistent stroke weight prioritize clarity and presence, suggesting a role as a dependable display face for assertive editorial and branding use.
Spacing appears moderately tight at display sizes, which reinforces a dense, emphatic rhythm. The squared terminals and large serifs create strong horizontal emphasis, helping short words and all-caps settings hold their shape clearly.