Slab Square Sawu 4 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype and 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, retro, editorial, utilitarian, confident, impact, clarity, retro print, headline strength, bracketed serifs, blocky, ink-trap feel, soft corners, heavy joins.
A heavy slab serif with broad proportions and a steady, low-contrast stroke texture. Serifs are square and substantial, often with a slight bracket that helps corners feel less brittle, while terminals stay largely flat and assertive. Counters are generous for the weight, and the overall rhythm is even, producing dark, compact word shapes that remain readable. The lowercase shows robust, rounded bowls and straightforward construction, pairing industrial solidity with a mildly softened finish.
Best suited to headlines, poster typography, packaging fronts, and brand marks where a bold, dependable voice is needed. It can also work well for short subheads or callouts in editorial layouts, and for signage or labels where sturdy slabs help retain clarity at a glance.
The tone is confident and workmanlike, with a distinctly retro editorial flavor—like headlines from mid-century newspapers or catalog printing. Its weight and squared detailing convey durability and straightforwardness, leaning more practical than delicate while still feeling friendly rather than harsh.
The design appears intended to deliver a strong, highly legible slab-serif voice with broad proportions and a stable baseline presence. It emphasizes impact and consistency, balancing blocky construction with slight shaping at corners to keep large text from feeling overly rigid.
In the sample text, the dense color and wide letterforms create strong emphasis at larger sizes, with clear separation between stems and bowls despite the heavy weight. Numerals and capitals share the same sturdy, squared structure, contributing to a consistent, signage-like presence.