Sans Normal Umrur 2 is a regular weight, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, ui display, signage, modern, sleek, calm, refined, tech, modernization, clarity, display impact, clean branding, geometric, monolinear feel, open counters, clean terminals, airy spacing.
This typeface uses clean, largely unmodulated strokes with crisp, straight-sided geometry and broad, open curves. Proportions are expansive, with wide letterforms and generous interior space, giving round characters (O, Q, C, e, o) a smooth, elliptical feel. Terminals are clean and mostly squared-off, while joins and curves remain controlled and consistent. The overall rhythm is even and spacious, with simple, legible shapes and clear differentiation in forms like G, Q, R, and the double-storey a.
It suits headlines, brand wordmarks, and large-format applications where its wide proportions and open shapes can breathe. It also works well for UI or interface display text, signage, and editorial titling where a clean, contemporary tone and strong clarity are needed.
The tone is contemporary and composed, projecting a polished, efficient voice rather than expressive personality. Its wide stance and open counters create a confident, premium feel that reads as modern and slightly tech-leaning without becoming cold.
The design appears intended to deliver a geometric, wide-reaching sans voice that stays crisp and legible while feeling polished. It prioritizes openness and consistency, aiming for a modern display presence that remains straightforward and readable in short to medium text settings.
Numerals follow the same broad, open construction, with rounded forms staying smooth and readable at display sizes. The punctuation and word spacing in the sample text reinforce an airy texture that favors clarity over density, making the font feel relaxed and highly structured.