Slab Contrasted Roky 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' and 'Orgon Slab' by Hoftype, 'Corporative Slab' by Latinotype, 'Weekly' by Los Andes, and 'Museo Slab' and 'Museo Slab Rounded' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, sports branding, confident, retro, collegiate, industrial, friendly, impact, heritage, ruggedness, legibility, approachability, blocky, sturdy, chunky, bracketed, rounded.
A heavy, block-constructed slab serif with broad proportions and compact counters. Serifs are thick and strongly bracketed, creating a continuous, carved-in rhythm across the baseline and cap line. Curves are generously rounded (notably in C, G, O, S), while joins and terminals stay blunt and square, giving the face a sturdy, poster-ready texture. Lowercase forms are robust with minimal delicacy; the single-storey a and g and the ball-like terminals in places (such as j) add a slightly playful, display-oriented feel.
Best suited for large-scale typography where its heavy slabs and broad shapes can project clearly—headlines, posters, labels, and storefront-style signage. It also fits branding systems that want a vintage or collegiate voice, and it holds up well for short bursts of text such as pull quotes or menu section headers.
The overall tone is bold and assertive with a nostalgic, American vernacular flavor—part collegiate, part old poster and packaging. Its weight and bracketed slabs communicate strength and reliability, while the rounded bowls keep it approachable rather than severe.
The design appears intended to deliver maximum visual impact with a classic slab-serif voice: thick, bracketed serifs for authority, simplified letterforms for clarity, and rounded curves to keep the weight feeling warm and familiar.
The uppercase set reads especially uniform and architectural, while the lowercase introduces more personality through rounder bowls and simplified constructions. Numerals are hefty and highly legible, matching the same blunt, slabbed structure for strong impact in headlines and labels.