Slab Contrasted Urmo 1 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Slab' by FontFont and 'Ni Slab' by Monotype (names referenced only for comparison).
Keywords: headlines, editorial, posters, branding, packaging, authoritative, traditional, robust, confident, impact, stability, print feel, clarity, tradition, slab serif, bracketed, low-contrast, bulky, solid.
A sturdy slab-serif with heavy, rectangular serifs and mostly straight, blocky terminals. Strokes are thick with a subtle, readable contrast and a compact, stable rhythm; curves are broad and smoothly drawn rather than sharp. Counters are moderately open, and the lowercase shows a straightforward, workmanlike construction with rounded bowls and short, sturdy joins, producing an overall dense, ink-friendly texture in text.
Best suited to headlines, subheads, and editorial typography where a strong serif voice is desired. It can also work for branding and packaging that needs a classic, sturdy impression, and for short blocks of display text where its dense color adds impact.
The tone is traditional and authoritative, with a pragmatic, no-nonsense feel. Its heavy slabs and controlled contrast evoke classic print typography and institutional confidence, leaning more editorial than ornamental.
Likely designed to deliver a dependable slab-serif voice with strong presence and clear shapes for print-like, editorial settings. The emphasis appears to be on firmness and legibility at display sizes, with enough openness in forms to remain readable in short passages.
The letterforms emphasize horizontal strength: the serifs read as firm “footings,” and the overall color on the page is dark and even. In the sample text, the weight holds together well across lines, creating a strong typographic presence without looking overly condensed or spiky.