Sans Normal Vekol 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Komet', 'Komet Pro', and 'Rooney Sans' by Jan Fromm and 'Mato Sans' by Picador (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, editorial, friendly, casual, playful, approachable, lighthearted, friendly voice, conversational text, modern casual, readable italic, rounded, humanist, soft terminals, monoline, slanted.
A rounded, monoline sans with a steady rightward slant and softly finished terminals. Curves are generously open and circular, giving counters a roomy feel, while straight strokes stay smooth and slightly tapered at joins. Proportions are relaxed with modest ascenders/descenders and a consistent, handwritten-like rhythm. Numerals follow the same rounded construction and maintain clear, simple silhouettes suited to continuous text.
Works well for interface copy, short-form editorial, and brand systems that want a personable voice. The rounded shapes and smooth stroke flow also fit packaging, invitations, and display lines where a casual, approachable tone is preferred.
The overall tone is warm and informal, with an easygoing, conversational character. Its slanted stance and softened geometry read as friendly and energetic rather than technical or rigid.
The design appears intended to deliver a clean sans foundation with a friendly italic voice—balancing clarity with a soft, human feel for contemporary communication and brand-forward typography.
Letterforms show a humanist touch: open apertures, rounded shoulders, and gentle diagonals that keep texture lively in paragraphs. The slant is consistent across caps, lowercase, and figures, helping the font feel cohesive in longer runs of text.