Sans Normal Vekow 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, editorial, social media, posters, friendly, casual, humanist, approachable, lively, approachability, handwritten feel, contemporary tone, easy reading, softening, rounded, soft terminals, slanted, monoline, open counters.
A slanted, monoline sans with rounded construction and gently tapered, brush-like terminals. Curves are smooth and full, with open apertures and a generally even stroke presence that keeps the color consistent in text. Proportions feel slightly variable across glyphs, giving a natural rhythm rather than a rigidly geometric cadence; uppercase forms are simple and clean, while lowercase shapes lean more handwritten in their joins and endings. Numerals follow the same soft, rounded logic with clear, uncomplicated silhouettes.
Well-suited to branding and packaging that benefits from a friendly, informal voice, as well as editorial pull quotes, posters, and social media graphics where a warm slanted sans adds personality. It can also work for short-to-medium UI or web headlines when a casual tone is desired, and for invitations, menus, or lifestyle-oriented communications.
The overall tone is warm and conversational, with a light handwritten energy that reads as informal and personable. Its soft terminals and rounded forms keep it approachable, while the steady stroke weight prevents it from feeling overly decorative. The slant adds momentum and a sense of ease, making the texture feel friendly and active.
The design appears intended to blend the clarity of a simple sans with the warmth of a handwritten italic, prioritizing approachability and smooth reading texture. It aims for an everyday, contemporary feel through rounded forms, open counters, and consistent slant while avoiding sharp details or high-contrast calligraphic effects.
Spacing appears comfortable and the letterforms maintain clarity at text sizes in the sample paragraph, helped by open counters and straightforward shapes. The italic angle is consistent, and the rounded endings reduce harshness in both display lines and longer passages.