Sans Normal Ufrav 10 is a regular weight, normal width, high contrast, upright, normal x-height font.
Keywords: magazines, book titles, headlines, pull quotes, branding, editorial, classic, confident, formal, clean, editorial voice, classic authority, high-contrast clarity, display impact, crisp, refined, bookish, open counters, bracketed serifs.
A high-contrast text face with crisp, bracketed serifs and a largely vertical, upright stance. Stems are firm and fairly straight, while bowls and curves show pronounced thick–thin modulation, giving round letters a polished, carved feel. Proportions read balanced rather than narrow, with clear counters and a steady baseline rhythm; capitals are assertive and lowercase forms are compact but not condensed. Numerals follow the same contrasty logic, with smooth curves and clear differentiation between forms.
This font is well suited to magazine and book typography, especially for headlines, titles, and pull quotes where its contrast and serifs can add structure and sophistication. It can also support branding and identity work that benefits from a classic, authoritative tone, particularly in display and larger text settings.
The overall tone is classic and editorial, conveying authority and composure without feeling ornamental. The sharp terminals and controlled contrast suggest a traditional, print-minded voice suited to serious or institutional messaging.
The design appears intended to deliver a modernized, high-contrast reading and display experience with traditional serif cues—combining crisp construction and open counters with a confident, editorial presence.
In the sample text, the strong contrast and pronounced serifs create a lively texture at larger sizes, while still maintaining a disciplined, even color. Round letters like O/C and the lowercases with bowls (a, e, g) emphasize smooth curvature, and the crisp joinery keeps the letterforms feeling precise.