Sans Normal Igrik 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: children’s books, packaging, posters, headlines, branding, playful, friendly, casual, handmade, youthful, approachability, handwritten feel, friendly branding, casual readability, rounded, soft, bouncy, monoline, informal.
A rounded, monoline sans with soft terminals and gently irregular strokes that mimic quick marker lettering. Curves are generous and slightly ovalized, with open apertures and simplified joins that keep forms clean rather than calligraphic. Proportions are lively and somewhat inconsistent by design, producing a subtle wobble in stems and bowls and a buoyant rhythm across words. Numerals and capitals follow the same friendly, softened construction, with broad curves and minimal sharp corners.
Well suited to short-to-medium copy where an inviting, informal voice is desirable—such as children’s materials, friendly brand identities, café/retail packaging, event posters, and upbeat social graphics. It can also work for UI labels or signage when a warm, approachable tone is preferred over strict neutrality.
The overall tone is warm and approachable, with a lighthearted, human feel that reads as casual and conversational. Its slight unevenness and rounded geometry suggest friendliness and creativity rather than precision or formality.
Likely intended to deliver a simple, readable sans with a handcrafted, rounded character—capturing the feel of hand-drawn marker lettering while maintaining consistent, easy-to-set shapes for everyday display use.
Spacing appears comfortable and a bit airy, helping the rounded shapes stay distinct at text sizes. The design avoids decorative flourishes, relying instead on soft geometry and mild irregularity to create personality.