Sans Normal Hibor 1 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: ui text, branding, packaging, headlines, posters, friendly, playful, modern, approachable, casual, approachability, clarity, modernity, softened geometry, everyday usability, rounded, soft, monoline, geometric, open apertures.
A rounded, monoline sans with softly tapered terminals and an overall geometric construction. Curves are smooth and generously rounded, while straight strokes maintain consistent thickness, creating an even, low-stress rhythm. Uppercase forms are clean and open (notably the broad bowls and circular counters), and lowercase forms lean toward simple, single-storey shapes with a compact feel that reads clearly without feeling rigid. Numerals follow the same rounded logic, with friendly, open shapes and minimal sharp corners.
It works well for user interfaces, product branding, packaging, and short-to-medium text where a friendly voice is desired. The rounded geometry and open forms also make it suitable for headlines and posters that need to feel modern and approachable without becoming decorative.
The font conveys a warm, approachable tone with a lighthearted, contemporary feel. Its rounded joins and softened terminals reduce formality, making it read as friendly and easygoing rather than technical or corporate.
The design intention appears to be a clean, contemporary sans that prioritizes friendliness and clarity through rounded geometry and consistent stroke weight. It aims to balance neutral usability with a subtle personality that feels informal and welcoming.
Spacing appears comfortable and slightly airy in text, helping maintain clarity despite the soft, rounded detailing. The design keeps a consistent visual logic across caps, lowercase, and figures, giving it a cohesive, simple personality suited to everyday reading and display use.