Sans Normal Riruf 8 is a light, wide, low contrast, upright, normal x-height font.
Keywords: branding, packaging, social media, posters, children's, friendly, casual, playful, approachable, handmade, approachability, informality, readability, warmth, rounded, soft, monoline, open, quirky.
A rounded, monoline sans with softly curved terminals and an easy, slightly informal rhythm. Curves are generous and smooth, with broad bowls and open apertures that keep counters clear in letters like C, e, and s. Joins are gentle rather than sharp, giving forms such as m, n, and u a buoyant, drawn feel, while diagonals in V, W, and y stay clean and simple. Numerals follow the same soft geometry, with continuous curves in 3, 6, and 9 and a straightforward, readable 1.
Well-suited to brand identities that want warmth and approachability, as well as packaging, café/retail signage, posters, and social media graphics. The open shapes and clean strokes also make it serviceable for short-to-medium text in friendly editorial or educational contexts, especially where a casual tone is desired.
The overall tone is friendly and relaxed, suggesting a human touch without becoming overly decorative. Its rounded construction and soft endings create a welcoming, upbeat voice that feels contemporary and informal.
Likely designed to deliver a soft, welcoming sans that blends geometric roundness with a lightly hand-drawn sensibility. The emphasis appears to be on clarity and charm—smooth curves, open counters, and uncomplicated construction that stays readable while conveying personality.
Capitals are simple and legible with restrained personality, while lowercase adds more of the font’s charm through rounded shoulders and lightly quirky proportions. Spacing in the sample text reads even and conversational, supporting longer passages while keeping a distinct, playful texture.