Sans Normal Horep 13 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: ui labels, app branding, packaging, posters, signage, friendly, modern, playful, approachable, clean, approachability, clarity, modernity, simplicity, rounded, soft terminals, geometric, open counters, monoline.
A rounded, monoline sans with soft, blunt terminals and smoothly curved joins. The design leans on near-circular bowls and generous, open apertures, producing an even rhythm and clear interior space in letters like C, e, and s. Strokes maintain steady thickness with minimal modulation, while corners are subtly eased rather than sharp, giving forms a cushioned feel. Proportions are roomy and stable, with straightforward construction and legible numerals built on the same rounded geometry.
This font is well-suited to user interfaces, product branding, and short-to-medium text where a friendly, contemporary voice is desired. The open counters and rounded forms also make it effective for signage, headings, and packaging where quick recognition and a soft tone matter.
The overall tone is warm and personable, with a lightly playful character that still reads as contemporary and tidy. Its rounded geometry feels welcoming and informal, avoiding harshness while staying neutral enough for everyday interface and brand use.
The design appears intended to deliver a clean, modern sans optimized for approachability, using rounded geometry and consistent stroke weight to keep text feeling calm, clear, and contemporary.
The lowercase shows a single-storey a and g, reinforcing an informal, human-friendly texture. Circular letters (O/o, Q) and the numerals emphasize smooth continuity and consistent stroke endings, which helps maintain a cohesive look across mixed-case text and figures.