Serif Normal Urran 10 is a light, very narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, book text, magazine, headlines, pull quotes, elegant, refined, classical, bookish, space-saving, formal tone, editorial clarity, classic revival, refined texture, hairline serifs, tall proportions, bracketed serifs, crisp terminals, high apertures.
A slender serif with tall, condensed proportions and a calm, vertical stance. Strokes show clear contrast with fine hairlines and sharper joins, while serifs are small and neatly bracketed, lending a crisp, etched finish. Counters are relatively open for the width, and the overall rhythm is even, with carefully controlled curves and narrow sidebearings that keep text compact without looking brittle. Numerals and capitals follow the same lean, formal structure, producing a consistent, tightly set texture.
Well-suited to editorial design where a compact measure is useful—magazines, book interiors, and cultured brand communications. It can also perform effectively in headlines and pull quotes when a tall, elegant voice is desired, especially where space is limited and a refined texture is important.
The tone is poised and literary, evoking classic book typography and contemporary magazine elegance. Its narrowness and fine detailing feel refined and slightly dramatic, suited to sophisticated, high-end communication rather than casual or playful settings.
The design appears intended to deliver a classical serif voice in a space-saving, vertically oriented form. Its fine serifs and disciplined contrast suggest an aim for readability with a polished, high-literary tone, balancing compactness with a composed typographic color.
Ascenders and capitals read notably tall, giving lines a vertical lift and a stately presence. Round letters keep a controlled oval shape, and terminals tend toward sharp, clean finishes, which reinforces a precise, editorial flavor.