Sans Normal Okkew 18 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Binate' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, direct, utilitarian, clarity, impact, modernity, legibility, geometric, rounded, open counters, large apertures, monoline.
A robust, geometric sans with rounded curves and largely uniform stroke thickness. The design favors broad proportions and generous internal space, with open counters and clear apertures that keep letters from clogging at heavy sizes. Terminals are clean and mostly straight-cut, while curves (O/C/G/S) read smooth and near-circular, giving the face a stable, contemporary rhythm. Uppercase forms feel solid and blocky; lowercase shows a single-storey a and g and a compact, sturdy texture that stays even across mixed-case settings.
This font performs best in headlines and short text where its broad geometry and sturdy strokes can deliver strong emphasis. It is also well-suited to branding, packaging, and signage that need quick recognition, consistent shapes, and high legibility across varied viewing distances.
The overall tone is modern and matter-of-fact, with a friendly edge created by round forms and spacious counters. Its heavy, wide presence conveys confidence and straightforwardness, making it feel suited to clear, emphatic communication rather than delicacy or ornament.
The design intention appears to be a clean, contemporary sans optimized for impact and clarity. By pairing geometric construction with roomy counters and straightforward terminals, it aims to stay highly readable while projecting a bold, confident visual identity.
Numerals are simple and highly legible, matching the letterforms’ broad proportions and open shapes. The x-height appears balanced against the capitals, supporting readable text while maintaining a strong display silhouette at larger sizes.