Sans Normal Bidal 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Prenton RP' by BluHead Studio, 'Quire Sans' by Monotype, 'Mato Sans' by Picador, and 'Calluna Sans' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, friendly, confident, straightforward, clean, clarity, legibility, modern utility, strong presence, geometric, rounded, monoline, open counters, generous spacing.
A sturdy sans with largely circular bowls and smooth, continuous curves paired with clean, straight terminals. Strokes read as even and monoline, creating a solid, high-ink presence without noticeable modulation. Uppercase forms are broad and stable, with wide C/G/O shapes and a simple, circular Q tail; lowercase is compact with a single-storey a and g and round dots on i/j. The overall rhythm is clear and consistent, with open apertures and uncomplicated joins that keep shapes distinct at display and text sizes.
Performs well for headlines, posters, and short blocks of copy where impact and clarity are priorities. Its simple geometry and open forms also suit branding, packaging, and signage systems that need consistent legibility across sizes and viewing distances.
The tone is contemporary and approachable, balancing friendliness from the rounded geometry with a confident, no-nonsense weight. It feels practical and utilitarian rather than decorative, suitable for communication that wants to be clear and upbeat without being casual or quirky.
Likely designed as a clear, versatile sans that leans on geometric roundness and even stroke weight to deliver a contemporary, friendly voice with strong presence. The straightforward letter construction suggests an emphasis on legibility and repeatable shapes for modern graphic systems.
Round counters and softly curved shoulders give the face a cohesive geometric feel, while the numerals maintain the same sturdy, simplified construction. The sample text shows strong word shapes and high presence, making it especially effective when you want emphasis and quick scanning.