Sans Normal Apbub 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Matteo' by Indian Type Foundry and 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, modern, neutral, clean, friendly, tech, versatility, clarity, modernity, system design, readability, geometric, open counters, rounded, even rhythm, high legibility.
A clean sans with geometric underpinnings and gently rounded curves. Strokes stay even and calm across the alphabet, with open apertures and generous counters that keep forms clear at text sizes. Uppercase shapes read straightforward and balanced, while the lowercase shows single-storey a and g, a simple vertical i/j with square dots, and a compact, functional f and t. Numerals are clear and workmanlike, with smooth curves on 2, 3, 5 and 6 and a broadly oval 0 that pairs well with the round letters.
Well suited to interface typography, product copy, and dashboards where clarity and a steady rhythm matter. It also works for contemporary branding systems, wayfinding and signage, and general editorial or presentation use when a neutral, modern sans is needed.
The overall tone is contemporary and unassuming, leaning toward a friendly, practical clarity rather than expression or nostalgia. Its smooth geometry and open shapes suggest a modern, digital-native voice that stays neutral enough for many contexts.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and a clean, contemporary feel. Its restrained detailing and geometric roundness aim to stay adaptable across both display headlines and extended reading.
Spacing appears comfortable and consistent, supporting long lines of text without looking tight. Diagonals (V, W, X, Y) are crisp and steady, and round letters (O, Q, C, G) maintain an even, confident presence; the Q uses a short diagonal tail that keeps it distinct without becoming decorative.