Sans Normal Apbub 2 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BD Megatoya' by Balibilly Design, 'Neo Grotesk' by Fontador, 'Remoto' by JAM Type Design, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui text, web design, signage, editorial, branding, clean, modern, neutral, friendly, pragmatic, versatility, clarity, modernity, systematic design, neutral tone, geometric, open, smooth, even, crisp.
A clean sans with broadly geometric construction and smooth, circular curves. Strokes are uniform with minimal modulation, and terminals are mostly straight or softly rounded, producing a crisp, contemporary texture. Counters are generous and apertures stay open, supporting clarity in both capitals and lowercase. Overall proportions feel spacious with a steady rhythm and straightforward, unornamented letterforms.
It suits interface and web typography where clarity and a steady rhythm are important, and it also performs well in signage and wayfinding due to its open forms. For editorial layouts, it can handle headings and subheads cleanly, and its neutral character makes it a flexible option for contemporary branding systems.
The tone is neutral and modern, leaning friendly rather than technical. Its roundness and open shapes keep it approachable, while the restrained detailing maintains a professional, no-nonsense feel.
The font appears intended as a versatile, general-purpose sans that prioritizes legibility through open counters, simple geometry, and consistent stroke structure. Its restrained, modern forms suggest a design built to integrate smoothly into digital and print contexts without calling attention to itself.
The design emphasizes simple geometry and consistent stroke endings, giving lines of text an even color and predictable spacing. Numerals follow the same clean, rounded logic, matching the alphabet without decorative quirks.