Sans Contrasted Udju 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'TA Modern Times' by Tural Alisoy (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, confident, contemporary, friendly, solid, clarity, impact, approachability, modernity, versatility, soft terminals, open counters, rounded bowls, crisp joins, high legibility.
A sturdy, modern sans with clearly modulated stroke weight and smooth, gently rounded curves. The letterforms favor broad bowls and open apertures, with terminals that read soft rather than sharply cut. Uppercase proportions are stable and compact, while the lowercase shows a pragmatic, readable build with straightforward shapes and consistent rhythm. Figures are clean and straightforward, matching the overall utilitarian construction and maintaining even color in text.
It performs well in headlines and short blocks of copy where strong presence and clean readability are required, such as posters, packaging, and brand lockups. In editorial contexts it can add weight and emphasis for section headers, pull quotes, and high-impact subheads.
The tone feels confident and contemporary, with a friendly softness coming from the rounded curves and moderated contrast. It reads as assertive without being aggressive, suited to messaging that wants clarity and approachability in equal measure.
The design appears intended to deliver a strong, contemporary sans voice with enough stroke modulation and softened terminals to keep large text inviting and legible. Its construction suggests a focus on clarity, sturdy proportions, and a versatile tone that can move between editorial emphasis and brand-forward display use.
The design maintains a steady texture across lines of text, with counters that stay open and forms that remain distinct at display sizes. Curves (C, G, S, O) are smoothly drawn and the joins stay crisp, helping the font keep definition despite its heavy presence.