Sans Normal Murem 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'ATF Franklin Gothic' by ATF Collection, 'Jouter Sans' by Groteskly Yours, 'Murs Gothic' by Kobuzan, 'Latino Gothic' by Latinotype, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, display impact, friendly modernity, brand presence, graphic clarity, blocky, rounded, compact, high-impact, bulky.
A heavy, rounded sans with compact counters and broad, solid strokes. Curves are smoothly drawn and slightly squared off in places, giving letters a sturdy, blocklike feel while retaining soft corners. Terminals are mostly flat and clean, bowls are large but tightly enclosed, and the overall rhythm is steady with minimal stroke modulation. The lowercase shows simple, geometric construction with robust joins, while the numerals match the same dense, high-ink silhouette for consistent color in text.
Best suited for large-scale applications where impact and immediacy matter—headlines, posters, social graphics, branding, packaging, and short sign copy. It can work for brief UI labels or captions when spacing is opened up, but its dense counters and heavy color make it less ideal for long-form reading at small sizes.
The tone is assertive and approachable: bold enough to feel loud and promotional, but rounded shapes keep it from feeling harsh. It reads as contemporary and energetic, with a hint of playful friendliness suited to upbeat messaging.
Likely intended as a modern, high-impact sans that stays friendly through rounded geometry. The consistent, simplified shapes and strong silhouettes suggest a focus on clarity at display sizes and a cohesive, logo-ready texture across letters and figures.
The design produces a very dark typographic color and benefits from ample spacing and generous line height to avoid crowding. Round letters like O/C/G and figures like 8/9 emphasize the font’s compact apertures and sturdy, graphic presence.