Sans Normal Lidah 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aalto Sans' by Los Andes and 'Famiar' by Mans Greback (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, energetic, modern, friendly, impact, momentum, approachability, display clarity, brand presence, rounded, slanted, compact, smooth, punchy.
A heavy, slanted sans with rounded corners and smooth, bulging curves that keep counters open despite the dense weight. Strokes are largely uniform and the joins are clean, giving the shapes a solid, continuous feel. Uppercase forms are compact and geometric with softened terminals, while lowercase shows single‑storey a and g, a rounded i/j dot, and a broad, low-contrast rhythm that reads clearly at display sizes. Numerals are sturdy and rounded, with wide bowls and straightforward construction that matches the letterforms.
Best suited to short, high-impact text such as headlines, posters, and bold brand statements where the strong slant and rounded geometry can carry personality. It can work well for packaging, apparel graphics, and promotional materials that benefit from a modern, sporty emphasis; for longer passages, larger sizes and ample spacing will help maintain clarity.
The overall tone is bold and upbeat, combining a sporty forward lean with a friendly, approachable softness. It feels contemporary and attention-seeking without becoming harsh, making it suited to energetic branding and headlines.
The design appears intended to deliver maximum impact with a forward-leaning, energetic stance while staying friendly through rounded terminals and open counters. Its consistent construction suggests a focus on bold display communication that remains legible and contemporary.
The slant is consistent across caps, lowercase, and figures, and the curves tend to swell slightly at bowls, adding a subtle “inflated” softness. Wide apertures and generous counters help prevent the very heavy weight from clogging, particularly in letters like e, a, and s.