Sans Normal Lonus 19 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Brother 1816' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, punchy, confident, retro, impact, motion, display emphasis, brand presence, athletic tone, oblique, rounded, soft-cornered, compact, heavy.
A heavy, oblique sans with compact proportions and strongly rounded curves. Strokes are broadly uniform with low visible contrast, producing dense, dark letterforms and a steady rhythm in text. Counters are relatively tight in letters like B, P, and R, while round forms (O, Q, 0, 8, 9) are smooth and full, with a subtle forward-leaning “push.” Terminals are clean and mostly squared-off, and diagonals (V, W, X, Y, Z) are sturdy and decisive, giving the set a cohesive, blocky silhouette.
Best suited to short, high-impact settings such as headlines, posters, sports or event branding, packaging callouts, and bold signage where the forward slant adds momentum. It can also work for punchy UI labels or promotional lockups when used with generous spacing and restrained amounts of text.
The overall tone is bold and forward-moving, with a sporty, headline-ready attitude. Its slanted stance and packed shapes suggest speed and urgency, while the rounded construction keeps it approachable rather than aggressive. The result feels contemporary with a hint of classic advertising and athletic branding energy.
The design appears intended to deliver maximum impact with a smooth, modern sans structure and an inherent sense of motion from its oblique posture. Its compact, rounded shapes and sturdy diagonals aim for clear, energetic display performance across branding and promotional typography.
In the sample text, the weight and oblique angle create strong emphasis and high impact at larger sizes, but the tight counters and dense color can make long passages feel heavy. Numerals are robust and display-oriented, matching the uppercase in presence and stroke mass.